Is China moving away from European Luxury?
Over the past 10 years, the luxury car market has grown consistently, with several brands growing to financial and sales volume peaks in their history. Yearly Luxury Vehicle Sales (2014-2024) *The Graph includes annual sales by Aston Martin, Bentley,...
New Online Course Available Now
Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE. As for the previous one, this course too is thought for enthusiasts and...
Are Luxury Performance EVs Dead in 2025?
2024 was a complex year for the automotive industry, with legacy automakers losing significant ground either in EV market shares, financial results, or both. This is due to several factors affecting the industry. Geopolitical, technological, and trends...
New Luxury Automotive: Going Beyond Performance?
The current luxury automotive landscape is shaped by a specific trend that has influenced various players and could increasingly define new products in the near future. In a way, it might even seem like the industry is going backwards. But the truth is...
Automotive Luxury Market in 2022: The Growth Continues
The luxury automotive sector showed significant resilience over 2020 as the Covid pandemic broke out. While the wider sector has been faltering in its recovery, the luxury segment kept growing in the following year and in 2022 as well. Along with the...
Lamborghini Releases Huracán Tecnica: Are Sports Cars losing their appeal?
A few hours ago Lamborghini released its latest and probably final version of the V10 Huracán as it approaches the hybridisation of its full line-up. The Huracán Tecnica. According to the Cor Tauri strategy, announced by CEO Stephan Winkelmann, and...
Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
NFT in Luxury automotive: Ferrari and Lamborghini jump in
NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...
Pininfarina partners up with Foxconn: Chinese EV market consolidation
Pininfarina just presented its latest automotive partnership offspring, the luxury saloon car developed for Taiwanese Hon Hai Precision Industry (鸿海集团), better known as Foxconn Technology Group. Most of those who know this company will associate it...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...
Beyond Ferrari 2025 First Electric Car: Sustainability in Luxury Automotive
Ferrari just held the Annual General Meeting of Shareholders, and the Exor CEO and current Ferrari CEO John Elkann gave some important statements. The most-reported these days has certainly been the one about the release of a full-electric model by...
Luxury Automotive Startups: What’s the recipe for success
The luxury automotive segment is an extremely competitive niche, with just a few strong players and very high entry barriers. Over the last 30 years, many tried and very few succeeded. While electrification is partially lowering such barriers on the...
Implications of VW selling Bugatti to Rimac
A couple of weeks back, the news spread about Volkswagen’s intention to sell its top luxury low-volume automaker, Bugatti. What is more surprising is that Croatian EV automaker and tech supplier Rimac has been quoted among the interested parties in the...
Nico Rosberg enters the Rimac Family: Rimac Business Model
Around a year ago, 2016 Formula 1 World Champion Nico Rosberg now turned into Entrepreneur/YouTuber published a video in which he talked about his intention to buy a hypercar. He then asked his audience for opinions on the options he selected (even...
UK EV Market: Britishvolt partners up with Pininfarina
Italian iconic coachbuilder and design firm Pininfarina and start-up Britishvolt announced a collaboration to build the first UK EV Battery Giga-Factory. The project is set to bring the UK at the forefront of the automotive industry evolution to...